How To Be A Vintage and Secondhand Style Seeker: Meet Andrea Dimmer

“I wouldn’t be where I am now without the team I work with. Shared passions should be inclusive, not competitive.”

I couldn’t agree with her more! Hey girl bosses, and welcome back to our last Feature Friday of the year! I am so grateful for this one. She is beautiful, stylish, and an amazing vintage style seeker! Her photos on the gram are killer by the way. What I love about this gem is how her beauty radiates inside and out. Fashion is a huge part of her life, and she has always loved styling outfits and playing dress up. She and I share a love for vintage fashion, and that’s one reason why she is sharing more of her story with you today. I can’t wait for you to learn more about this Buffalo babe! Grab a cup, and enjoy your Friday read. Get to know…

Current City & Hometown: Buffalo, NY

Girl Boss Status: Elmwood Store Manager at Second Chic Consignment

Hey Andrea! Welcome to The Boss Diary! So glad you’re here. Tell us all about your love for vintage fashion, and how you started working at a fashion boutique?

As most little girls do, I loved playing dress-up! Whether it was my grandma’s glitter heels and Avon jewelry from the 50’s, or my mom’s latest Liz Claiborne find – I was always attracted to the drama of dressing. I think when blogs started to get popular I got even more excited about the possibilities surrounding style and fashion than I already was! I would log onto Rumi Neely’s ‘Fashion Toast’ blog, or Beth Jones ‘Vintage Society’ to see what these stylish ladies were rocking, and then go to the thrift store and try to find similar things to style the way they did. When I couldn’t find exactly what I was looking for I would re-work pieces with my mom, who is the most incredibly talented self-taught seamstress. I didn’t (and still don’t) want to look like a carbon copy of everyone else I would see at the mall. I was working for Sephora while this love of vintage was blossoming, and I was really into the idea of beauty and makeup allowing you to express yourself the same way your favorite vintage dress could. I ended up staying at Sephora for 8 years, and in this time opened up my own vintage shop on Etsy called ‘Petunia Vintage’. (Petunia was the nickname my mom had for me when I was little.) My shop did very well, and while it is now currently offline as I focus my attention on my current role at Second Chic, I feel proud to have supplied people all over the world with beautiful vintage, including the costume designer for Gossip Girl, Eric Daman, and the Creative Director for Calypso St. Barth. My knowledge and passion for secondhand and vintage clothing led me to employment at Second Chic Consignment at exactly the right time (timing is everything, right?) I now manage the Elmwood Avenue location and literally never, ever feel like I’m at “work”.

Everyone has a purpose, and it’s so refreshing to find women who are truly living out their dreams.. How would you define your own purpose?

Maybe it’s a Libra thing, but I’m definitely a ‘People-Pleaser’. Every job I have ever held has been customer-service related in some way and I truly do enjoy meeting people wherever it is that I’m working and having them leave happy – fostering relationships with people I otherwise might not ever meet. Right now, managing a secondhand clothing consignment shop I find purpose in helping women feel confident in their bodies and style. I love that every single thing in our store is one-of-a-kind and unique, much like the women that shop here. My purpose is helping, and fostering the confidence I have found thru dressing for myself.

Who are some of your favorite designers or female entrepreneurs that you look up to?

This is a hard question because the fashion industry changes SO quickly and there are new independent designers doing amazing things and gaining exposure almost daily! I will always love Yves Saint Laurent & Chloe designs, both vintage and modern. I love Reformations minimalist silhouettes, perfect styling, and sustainable stance. And who can call themselves a fan of fashion and not like Zara – they just get it right every time.

Tell me one thing that most people may not know about you.

One thing people may not know about me is that I have a Fine Arts degree and absolutely love to draw! While I don’t sit down and create as much as I might like, the passion for illustration is always there. It would be so great to combine my love of art and fashion one day and design prints or graphic tees!

What would you say was your biggest challenge that you had to overcome this year?

I’d say the biggest challenge I’ve faced this year has been home ownership! It’s been a very positive challenge, but a challenge none-the-less. My husband and I moved into our first home in August and are learning day by day the blessings and curses of owning property!

Name one thing that your hometown city is known for that some people may not know.

Buffalo is the city of good neighbors and people here are welcoming, kind, and down to Earth! We also have an amazing food culture here *insert husband’s restaurant plug here* My husband is a co-owner of Marble + Rye, a whisky bar and farm to table restaurant in the city of Buffalo. What’s really cool is the support I have witnessed from restaurant to restaurant, and chef to chef here! Buffalo is full of BUFFALOVE!


What would the “18-year old you,” say to you today?

I think the 18 year old me would tell the 34 year old me: “You have the coolest job ever.”

Before you go, what is one piece of advice you would give to women out there who want to live their true purpose?

My advice to any woman out there trying to live their true purpose is two-parted. First, find your tribe. No matter how niche or specific your interest or passion may seem, there are other people out there with aligned interests and goals. Find them. Befriend and support them. Build each other up and celebrate each others successes. That phrase “Teamwork makes the dream work” is really true. I wouldn’t be where I am now without the team I work with. Shared passions should be inclusive, not competitive. And second, don’t be so scared. I’ve stayed at jobs because I thought the security of dental insurance and a 401k were more important than my happiness. They aren’t. Be smart about it, but take a leap!


1.  Summer activity: Sunset wine-walks! (wine in a to-go mugs while we walk the dog) lol
2.  Restaurant in your neighborhood: La Divina! The best tacos…
3.  Podcast: My Favorite Murder (I’m a huge true-crime fan), also FleaStyle’s is great!
4.  Lipstick: Dior Addict Lipstick #612 ‘Spotlight’ – This looks good on everyone! Any skin tone can wear this color!
5.  Color: To wear – black, Just because – red
6.  Social Media App: Instagram all the way!
7.  Disney Movie: The Jungle Book


1.  If you won $20 million dollars in the lottery, what would you do with that money? Pay off my house, help out family and friends, open my own vintage shop and travel the world!
2.  How would you describe your best friend in 3 words?Honest, Reliable, Hilarious
3.  What is the last good book that you’ve read? OMG, so not a reader! I’m actually looking for book recommendations!
4.  What is the best concert that you’ve been to? Lana del Ray in Toronto was incredible!
5.  Number one travel destination in the world that you would like to visit? I would love to visit Paris & Japan
6.  Who is your current celebrity crush? Probably Jason Momoa
7.  3 things on your bucket list? Bucket list #1…Have children, Bucket list #2…Drive cross country thrifting the entire way, Bucket list #3…Open a vintage shop of my own

Thank you so much Andrea for joining us today, and sharing your story in my diary! So much gratitude. Ladies – be sure to follow Andrea on social media – link below. Thanks for reading babes, and I’ll see you in January 2019 for our next series of Friday Features! 


Leave a Reply

Your email address will not be published. Required fields are marked *