I started my first blog about seven years ago, which is hard to believe! When I first got into the blogging scene I wrote posts about my Peace Corps experience, which later developed into fashion + lifestyle. The biggest thing I learned so far, is that there is never a better time to be a blogger than now! There are so many ways to grow your blog, and if it’s truly your passion, you can turn your blog into your full time income, or use your blog as a way to bring in extra cash. Today, I wanted to share with you the first step you can take to start growing your audience and monetizing your brand – creating your own media kit!
What is a Media Kit? – In the blogger world, a media kit is a document that outlines who you are, what you offer, and the key statistics of your blog. It’s basically your digital and visual resume. Generally, your media kit is given to potential advertisers or brands that you’d like to collab with. Marketers will know all about your blog, how many followers you have on social media, what topics you blog about, and what your charge for your services. Having a media kit will not only make you look professional, but will also show advertisers why they should work with you.
Give them a short bio – Include how old your blog is and what kinds of topics you write about. Be sure to be personable and authentic! It’s so important for a brand to feel like they can relate to you. I mean, you don’t want to be too “salesy” but you want to get them to understand why they should be lucky to work with you.
Visuals – Every media kit has to have photos and graphics. There is a lot of text in your profile, so be sure to break it up with the right visuals. The most important photo you’ll need is a picture of yourself (a headshot in your bio), some of your best photos from your blogs, and photos from previous or current brand collabs. But what if you’re a new blogger? That’s ok! The fact that you even have a media kit as a newer blogger shows that you are serious. You can say “I’d love to work with brands that specialize in plus size clothing,” for example. Let brands know that although your new, you still have a clear vision of what you want to do.
Statistics – Brands will want to know what kinds of results they can expect if they work with you. Statistics aren’t necessarily everything, but they’ll give some indication about the size of your audience and how you reach to your readers. Include these into your statistics:
- Your subscribers: RSS, social media, etc.
- Monthly page views and unique visitors
- demographics of your readers; age, location, gender, etc.
If you have one social media account that has like 20 followers, you can leave that out for now and put the other accounts in your profile. You can always mention something like, “as a new blogger my Instagram/Twitter following has grown in the past 3 weeks. This will show that your blog is up and coming. Don’t be afraid to put your real numbers out there!
How can a brand collab with you? Here is where you can list all the ways you can work with new brands. The most basic options you can include are:
- Sponsored posts
- Product Reviews
- Sidebar Ads
You don’t always have to include all of these, just add the ones that you are mostly interested in. Be very clear and concise about what you offer and what you expect in return – be it paid services, or an unpaid agreement. Also, include your previous work, and any blogs or companies that you’ve been featured. This can be as simple as sharing their brand logos, or even showing results of a campaign or giveaway that you’ve done. It’s your time to ‘sell’ yourself, so go for it!
And the last tip I want to give, is don’t forget to include your contact information! Show your e-mail address so that brands can easily get in touch with you.
What apps or programs can you use to make your media kit? You can use Canva or Adobe Creative Sweet to start. There are a number of templates you can use that has some of the most attractive layouts.
Here are a few examples of a media kit. Get creative, market yourself, and use this as a tool to collab with brands. Please feel free to e-mail (firstname.lastname@example.org) or comment with any questions. Thanks so much for reading, and see you in the next one!