Why You Should Grow Your E-mail Marketing List

Growing an e-mail list will help you build your community. The only way I started to get clients, was because I showed up consistently and built trust with my audience. I’ve built a community that is there and ready for my offers when I promote. If you want to build a successful blog or business, your first priority is to help your community and give them the tools and resources they need in order to become successful.

Growing an email list will help you a ton when you’re reaching out to your ideal clients to book calls, or you’re selling your programs and digital products.

I currently use Mailchimp, which allows you to have up to 2,000 subscribers. The platform is very simple and easy to use. I would recommend Mailchimp because its perfect for beginners. Once your biz grows, you can add a more advanced platform such as Active Campaign, which has a ton of great features for advanced marketers.

Both platforms have great tutorials and articles on how to use their e-mail list features, and you can always join my community on Facebook where we share ideas and other helpful tools.


In a nutshell, these are the major ways your brand can benefit from e-mail marketing:

  • your audience always checks their e-mail
  • easy way to market and promote your services
  • monthly newsletters, announcements, and other info about your biz at their fingertips
  • builds loyalty and trust with your followers – its like you’re talking directly to them
  • fast, effective and affordable way to advertise yourself

I hope this has helped those of you who have not yet set up your email lists, or have a better understanding on what to do once you set it up. The tutorials are amazing, and you will easily learn how to build your community through e-mail marketing.

Also, if you haven’t yet subscribed to The Boss Diary, you can do so in the right hand side on the homepage here

Thanks for reading babe, and I’ll see ya in the next one…..

Nkay, xoxo

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