I remember the first time a brand contacted me to wear one of their products in exchange for a blog post. “Wow,” I thought, “me?” I was super excited and was so happy that a brand finally ‘noticed’ little old me. But this wasn’t by chance or by luck (although for some it does happen that way). I mainly got noticed because I consistently did one thing in particular – tagging.
I was ALL about tagging brand names on Instagram, Twitter and Facebook – mainly Instagram. The biggest brand that noticed me was Adidas Women. Although they have 3 million followers, they happened to see my post and “liked” the photo after I tagged them. Smaller brands as well have noticed my photo. It doesn’t matter whether its a big or small brand, if you’re wearing or using their products, let them know. They get notified, and if they like what they see, they may reach out to you for a collaboration or sponsored post. Also – use your hashtags – #zara #forever21 etc. – to get noticed. Your photo appears in the “recent posts” section of Instagram’s search page, which makes your posts the first to pop up in the explore feed.
When a brand “likes” or comments on one of your photos, your followers will see that, and that’s icing on the cake. Your followers and “likes” will increase.
Another way to connect with brands is to network and engage with other bloggers. I’ve met some of my best friends on Instagram, all because I’ve followed, liked, and connected with their blog and posts. Find bloggers that share your common interests. There’s nothing like having a tribe of like-minded bloggers that you can build and grow with. Schedule a collab using a brand’s product, then show them your post when you’re ready to reach out. Which bring me to my next point:
How do you contact brands directly?
You can do this two different ways:
Sending a cold e-mail: If you’re sending a cold e-mail, that means this is a brand you’ve never had any contact with before, and you’re reaching out to them for the first time. I personally like to be a bit personable in my emails, regardless if it’s a cold one or not. I usually have one line where I compliment their brand, then add a couple sentences about myself and what I’m interested in. Briefly introduce yourself. Keep the tone warm and casual, but professional.
The way that I prefer to contact a brand is to send my Media Kit. If you don’t have one, you might want to look into getting one. This is your professional digital resume that outlines your blog statistics and services that you offer. If you’d like to get started on your own Media Kit, meet me here.
Where do I find the right contacts?
I usually find the brand’s contact through Instagram. Usually there is a PR contact e-mail in the bio, or if they have a business account, you can click the “email” button on their page. Another way is to go to their website and find their “contact” or “press” section. They will often have a contact form or an e-mail to send inquiries to. You can almost always find a contact using these two different methods, but if you aren’t having luck, you can call and ask to speak to the PR or Marketing contact. It never hurts to call!
My final advice, is to keep in mind that brand collabs take time and patience. Try not to compare yourself to other bloggers you see on Instagram. You’ll get there – its all in the right time. Stay consistent – tag, mention, and post. The Universe will send you your dream collab, just believe it girl.
Thanks so much for reading, and I’ll catch you in the next one. Comment below if you have any brand stories you’d like to share.
As always, if you have more questions, e-mail me at firstname.lastname@example.org