How To Chose A Color Palette For Your Brand


Oh hey girl…let’s talk about colors. Color has the power to make us feel. We can feel happy, sad, uplifted, inspired, calm, empowered, and so on, and colors can evoke all of those emotions subconsciously within us.¬†Finding the right palette can be a very personal and emotional choice, but following color psychology will help bring your brand to life and attract the right audience. How do you want your audience to feel? How do you want them to see your brand?

In all realness, there is no right or wrong color. It all depends on your brand and the feeling you are trying to get across. In this blog post, you will learn more about how the psychology of colors and how it plays a major role in your branding. When choosing colors, you do want to be practical though. Make sure that your text is easy to read and also easy to see. You have to balance your palette with darker tones and neutrals.

For The Boss Diary, I use light pink, black, and grey. I would recommend using 2 or 3 colors so that you have some balance. Black is always a great color for text, while a lighter color like white, pink, turquoise, or yellow make beautiful backgrounds. You may use colors that you personally like, but make sure those colors also align with your brand. Try not to overthink it!

I hope these tips have helped you as you start thinking about what colors you want to use, or are currently using for your branding. Its OK to try something at first, then switch it up later.

If you have any questions about choosing your colors, send me a DM or an email!

Thanks for reading babe, see ya in the next one xx


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