“One day I’m directing a photo shoot, the next day I’m having lunch with an editor at Elle magazine, the next day maybe I’m creating a graphics for a media campaign or curating an event. No day is really the same… and that’s exactly what I love about what I do.”
Happy Feature Friday! This week’s girl boss is an all-around powerhouse Creative. She has such a cool job, is incredibly multi-talented, and has a passion for bringing brands to life through her creative lens. Not only is she a Communications pro, she dabs her creative skills into YouTube and plans to pursue an exciting writing project later this year. I am so amazed by her work and the light that shines through her bright personality. This is one interview you don’t want to miss – especially for all you Marketing Creatives out there. Grab a cup, enjoy your Friday read, and become inspired! Get to know…
Current City & Hometown: New York, New York
Full-time job: Creative Communications Executive
Hi Macy!! Welcome to The Boss Diary! So glad you’re here. Tell me all about your work as Creative Communications Executive.
I’m a creative at heart who managed to turn my love of storytelling into a multifaceted career. The short version of the story is that I curate stories for beauty and lifestyle brands that connect them to people, national media and build their reputation. Some may simply call it digital marketing and PR but I never thought that quite summarized my everyday work. One day I’m directing a photo shoot, the next day I’m having lunch with an editor at Elle magazine, the next day maybe I’m creating a graphics for a media campaign or curating an event. No day is really the same… and that’s exactly what I love about what I do.
What is The Posh Connect all about? I’d love to know more about your team.
We’re a creative collective with hands on backgrounds in digital marketing, creative production and communications. True creatives can’t be pinned down. We’re professionals but don’t work in a traditional corporate environment. Over the years our team members have worked with numerous brands on a variety of projects. We’re all business-minded. Some of us have worked with household names in beauty and fashion and others like me have worked with indie brands looking to blaze their own path. We have our hands in anything that has to do with how the public perceives a brand from photography, branding, graphic design, copy writing, strategy, public relations and the in between.
We all know that it can be challenging to start a new career and let go of the fear that holds us back. Can you tell me how you transitioned from your last job into a Marketing Consultant?
My transition was about 55% an accident. I will be making a video about the whole experience on my YouTube channel very soon!
I love your YouTube videos! How did you start your channel and how do you come up with your content?
Believe it or not, I wanted to create a YouTube channel back in 2009 but I couldn’t bring myself to do it. For a really long time I agonized over all that could go wrong if I dared to be present on the internet for once. Putting yourself and your experiences out there in any capacity is scary! The primary reasons that held me back were
1) I didn’t feel I had anything valuable to say
2) I hated seeing myself on camera
3) I didn’t want to fail
4) I didn’t know how I would deal with attention and negative comments
None of those things have 100% gone away. But what IS different, is my motive and my mindset. I’m doing this because I want to give myself a chance, I want to potentially help people and because it scares the hell out of me! Action is the only cure for fear. When my career became such a huge part of my life, I felt I finally found something I can talk about all day until I’m blue in the face. So, I picked up my camera and my channel was born.
Today’s age is all about ‘The Digital Age.’ With a powerful advertising platform such as Instagram, brands can reach a wider audience. In what ways do you think Instagram has helped you build your brand?
Surprisingly, because I do so much with digital media in my line of work, I try to use Instagram on a personal level sparingly. Instagram is a place for self-expression for me. It kind of gives me a platform to put my best self forward. I do tread on the lines of journaling in my posts at times so it’s also a great way for me to track my own personal growth.
It’s a different story for the brands that I represent however. I think Instagram is a powerful tool for branding. It gives the world a snapshot of who you are and that’s invaluable in the social age. Instagram is how we connect with our consumers on a personal level. We get our feedback from our customers on the platform, we attract wider audiences there and insert ourselves in the conversations within our respective categories. It’s been a priceless tool for market research and establishing a brand identity.
Are there any projects you are working on, and/or upcoming events that we should know about?
I’m picking my YouTube channel back up this summer and working on an eBook. There’s also talk of a POSH studio space opening, but we’ll keep the details under wraps for now!
Where would you like to be five years from now?
Doing what I’m doing now, but on steroids. I’m so lucky to have creative-driven career. I’d like to bring my work to different corners of the world through travel and meaningful causes. Fulfillment and freedom have always been the motive for me.
Career aside, I could see myself popping out a few mini Macys in five years and starting a family =)
Now let’s get a little more personal! Tell me your favorite:
- Summer activity: Swimming. I love to be submerged in bodies of water
- Restaurant in your neighborhood: Sapporo Sushi in Staten Island
- Podcast: I’m more of YouTube person. I love Evan Carmichael’s channel #BelieveNation
- Lipstick: Currently, NYX Soft Matte in Dubai
- Color: Green
- Bravo t.v. housewife (wait…do you watch the housewives?): Not into it lol
- Disney movie: Lion King or Aladdin!
And let’s get a little more personal, shall we:
- If you won $20 million dollars in the lottery, what would you do with that money? I would have to split it between charitable causes related to homelessness and prison reform. Then I’d use a portion toward buying a home, travel and a new business venture for my family.
- What is the last good book that you’ve read? The Go Giver by Bob Burg and John David Mann
- What’s your favorite song on your current dance playlist? I think Cardi B’s Bickenhead is really fun. NSFW though lol
- Number one travel destination in the world? Way too hard to name just one.
- Who is your male celebrity crush? Tyler Lepley maybe
- 3 things on your bucket list? Skydiving, Flyboarding, stay in an underwater hotel one time.
Before you go, what is one piece of advice you would give to women out there who are looking to start their own business?
Partner with smart people who do well in areas where you may fall short. Make sure you’re doing it for the right reasons. Money is important, but when you’re physically, emotionally bankrupt, none of it is worth it. Put yourself very high on your to-do list because no one will do that for you. Never be too proud to take advice and feedback. If you are sensitive to feedback you’ll only slow down your own growth, so seek it out and embrace it.
Thank you so much Macy for joining us today, and sharing your story in my diary! So much gratitude. Ladies – be sure to follow Macy on social media – all links below. Thanks for reading and I’ll see you next Friday for our next feature!