How To Be A Marketing Agency CEO: Meet Laurel Mintz

“Everything happens for a reason, good, bad or ugly. Try to breathe because nothing is permanent and everything works out.”

Welcome back to this week’s Feature Friday! Today on the blog is a Marketing Expert and Entrepreneur, who is born and raised in Los Angeles, CA. She’s one of the most hard-working and innovative women I’ve ever met and has built her business from the ground up. We love women who passionately and creatively bring their vision to life everyday. She is such an inspiration to all of us. Also, we fell in love with her bucket list. For all of you entrepreneurial babes who need a little motivation this afternoon, this is the right interview for you.

Grab a cup of your favorite coffee girl, and enjoy your Friday read!

Introducing this week’s Friday Feature,

Current City & Hometown: Los Angeles, CA

Full-time job: Agency CEO

Hi Laurel!! Welcome to The Boss Diary! Before we begin, tell us 3 words that best describe you.

Sarcastic, Vibrant, Innovative

I love that you wear many hats, and I’m so impressed by you hard work ethic! What do you do professionally? 

At my core I’m a marketing expert. I run the day to day operations at Elevate My Brand, a digital and experiential agency. Elevate My Brand has provided innovative, creative on and offline solutions for emerging brands and well-established companies since 2009. We’re vertical agnostic, working with business-to-consumer (B2C) and business-to-business (B2B) clients gain desired visibility and profitability. We make it simple. We make it fun. We free up time for our clients to focus on their core business purpose with the comfort of knowing they have a team to handle all marketing strategy and execution. We’re the people behind the scenes who make our clients look good.

How do you stay motivated as a CEO and Entrepreneur?

I have an incredible team and family that supports me. I work out at least 5 days/week. I try to make time for the team to connect outside of work and make space for creativity by playing at least once a week. Downtime is just as important as hard work to staying motivated so we try to balance as much as possible.

To date, what has been the most memorable moment in your career?

I was born and raised in LA and every day to and from my high school I would pass by a 3 story building. When it was time to expand our team and look for our first office space there was a space available in that building. I remember walking in and realizing that it was our space and the connection between that space and my childhood was undeniable. It was an incredible moment where I felt like I’d truly made it. I signed the lease that day.

Everyone has a purpose, and it’s so refreshing to find women who are truly living their best life through their passions. How would you define your own purpose?

My purpose other than what we do for our clients is all about education, diversity and women’s empowerment. I sit on the board for NFTE (Network for Teaching Entrepreneurship) which allows me to teach and support the next generation of entrepreneurs. My team is 100% female and 80% diverse. I really try to walk our talk and I always make time to support and lift up others.

Who are some of your favorite female creatives or business women that you look up to?

I think Ali Webb of drybar is amazing. She’s funny and hypercreative. I also love Jilliene Helman of RealtyMogul. She’s just an all around badass. I’m lucky to have a community of these kinds of women who inspire and encourage me and hopefully I them.

Tell me one thing that most people may not know about you.

Most people don’t know that I’m an empath which means I pick up on people’s energies really easily, that’s one of the reasons why creating positive energy on my teams is so important so at our all hands meetings on Mondays, I do a woo woo guru exercise with my team. Sometimes it’s a gratitude exercise, sometimes it’s playing a game, but it always gets us into a creative and fun energetic headspace.

Name one thing that your hometown city is known for that some people may not know.

LA has one of the most vibrant street art scenes in the world. My husband and I are lucky to be collectors but we are always amazed at the uniqueness and ever-changing landscape of the art scene in LA.

What would the “18-year old you,” say to you today?

Everything happens for a reason, good, bad or ugly. Try to breathe because nothing is permanent and everything works out.

Before you go, what is one piece of advice you would give to women out there who are mothers and want to start their own blog or business?

Just like having kids, there’s never a perfect time to start something new so cannonball into it, make mistakes and learn along the way.

This or That

  • Thin crust or deep dish: Thin Crust
  • Lipstick or chapstick: Chapstick
  • Tea or coffee: Coffee
  • Romance movie or horror film: Romance
  • J Lo or Shakira: Jlo
  • Instagram or Facebook: Insta
  • Girls Night Out or Netflix: Netflix

Quick 5:

  1. Where is your next vacation? Japan!

  2. What is your favorite 90’s jam? Anything New Edition

  3. If you could be any animal in the world, what animal would you be and why? I’d be my spoiled king Charles puppy Miso…she has the best life in the world

  4. If there was a movie produced about your life, who would play you and why? Olivia Wilde, she’s edgy but warm and seems like she could be your best friend but also play a badass

  5. What are three things on your bucket list? Buy an office building, Own a Purple Porsche, stay in my happy marriage for the next 50 years.

 

Thank you so much Laurel for joining us today, and sharing your story in my diary! So much gratitude. Ladies – be sure to follow Laurel on social media. Thanks for reading babes, and I’ll see you right here next Friday!

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