“I knew I wanted to create a platform for women that consisted of daily girl boss motivation, but I didn’t know where or how to start. Then one day I was sitting in my apartment, and decided to just make a move and go for it.”
Happy Friday my beautiful girl bosses! So this one is going to be a little different. Today, I’m sharing my story and how I got started with The Boss Diary Blog! I receive a lot of questions about who I am and what I do, so what better way to share my glitter and sparkle than through my own blog?! I thought this would be a fun way to connect with you all on a more personal level, and give you a chance to get to know me a little bit better – so let’s get right into it!
Profession: Brand Stylist + Fashion Designer
Hometown & Current City: Buffalo, New York
How did you start your blog, and what motivated you to start?
To be honest, I had no idea what I was getting myself into. I knew I wanted to create a platform for women that consisted of daily girl boss motivation, but I didn’t know where or how to start. Then one day I was sitting in my apartment, and decided to just make a move and go for it. I let go of self-doubt and literally started my blog that night. Around 2a.m. I bought my domain, purchased my web host, designed my layout, and drafted my first blog post. By 5a.m. I had a new blog. The Boss Diary started in May of 2017, and has been part of my heart and soul ever since. I started off with Instagram and gradually started gaining a small audience. As my confidence in the brand grew, my audience grew. I started to receive messages from girls on Instagram who loved my content and told how motivating and inspiring I was. “Wow,” I thought, “me?” I started to feel like I was on to something. I knew I had to take it to the next level and actually start building a stronger foundation. My comments grew, my following grew, and my blog stats were slowly going up. Then I felt like I had to work harder, learn more, and put myself in a position to become a successful Brand Stylist. And just like that, The Boss Diary became a platform for me to connect with amazing girl bosses through social media and brand building, and help new bloggers and small businesses owners build their brands through their online presence. I had a good eye for branding and visuals, so I focus on that area and started to really push it!
The transition into starting this blog was easier than I expected, but also came at a time when I just left my office job a few months back while working for an insurance company. I was absolutely miserable at that place. Sitting in a cubicle from 9 to 5 just wasn’t my ideal lifestyle. I remember sitting at work constantly thinking, “sooo…..what blog post could I be working on right now?” Then things got confrontational between me and my boss, and way too much stress for me to handle, So I left my job in March of last year, and decided to 100% be my own boss. Between brand styling and keeping up with street fashion business and blog, NKMstyling, I keep myself fairly busy!
Tell us more about The Boss Diary Blog.
The first part of the blog focuses on social media and brand building. I share tips and resources on how to start your blog, how to use Instagram, and how to start other online businesses. I give my readers as much information as I can, and always respond to their questions. That’s what this blog truly is – it’s for my audience, not for me. My posts are a direct result of what my followers are asking for. Along with sharing these tools for girl bosses, I also interview female entrepreneurs every Friday! I feature girl bosses from all around the globe, not just locally. I’ve interviewed women from California to Australia, to right here in Buffalo! I knew I wanted to expand the interviews to international women as well, not just local female entrepreneurs. This became such a great experience for me. I learn SO much from these women, and I am forever inspired by their work. Aren’t we all just so amazing?
Today’s age is all about ‘The Digital Age.’ With a powerful advertising platform such as Instagram, brands can reach a wider audience. How has Instagram helped build your business?
You all know that I love me some Instagram. Although the constant changes in algorithms are a headache at times, Instagram still proves to be the best social media app for digital story-telling. It’s a large community hub for big and small brands. Our audience gets to see the visual content behind our brands. We share the foods we eat, the places we go to, the events that we’re a part of. Having this visual connection to millions of users is what makes Instagram so crucial to our online success. People discover who you are, and in return, you begin to connect with them and even form long-lasting friendships. I’ve met SO many incredible people through the gram.
Have you experienced any challenges when you started your blog? If so, how did you overcome these challenges?
Oh yes. In the beginning days of The Boss Diary, I had too many ideas for it. I’m like, “ok I need to write about all of the social media and stuff, but then talk about girl boss fashion too….and then write about my vacations, etc.” I was doing the most! But that’s just me – I can be extra. But sometimes being extra isn’t always a good thing ha! Having all of those elements didn’t fit the vibe and energy I was trying to put out there. I had to focus on one area for the blog, instead of trying to add other elements, like fashion. So I did a little re-brand. I re-focused my energy into my audience – because all along, they were telling me what my brand should really be about. My brand isn’t about me, it’s about my audience. Once I started gaining more followers and getting to know what their needs were, I knew I figured it out. I finally had a real brand and something I was proud of. A real entrepreneur falls off a cliff and builds a plane on the way down. That’s the secret. It’s all about trial and error – so do what works!
Who are some of your favorite business women or entrepreneurs that you look up to and have inspired your work?
First of all, each and every one of you reading this are part of my inspiration for doing a blog like this in the first place. I probably would’ve given up on this blog a long time ago if it wasn’t for the love and support I’ve received from amazing gems like you. I am constantly told that I motivate and inspire others, but in reality, you all are the real motivation. I do these interviews because I am forever amazed and inspired by so many girl bosses. I’ve been lucky enough to interview women and create friendships and connections with every single one of them. I also look up to some badass women out there – like Reese from Yes Supply She’s amazing and has helped me in so many ways. Get to know her if you don’t already!
Tell me one thing that most people may not know about you.
There’s a couple…I did the Peace Corps in Mozambique, Africa while serving as a Health Volunteer. I learned Portuguese and lived in a small house with a tin roof. I had a cat named Sadie and a dog named Pepper. Mozambique was truly amazing and I cannot wait to go back. Basically, it was the hardest but best experience of my life! The second thing most people don’t know about me, is that I HATE hotdogs and the color red! Summer BBQ’s can be tough because when I smell a hotdog cooking I like freak outttt and try not to think about it as best as I can. When it comes to red…ooo girl. NOT a fan. Red looks good on everyone else except me lol. The only thing red I will wear is lipstick! But I don’t like red dresses, red shoes or red walls LOL. I’m not sure where this phobia came from, but it just wasn’t my thing. Now, anything pink or grey? – I’m game.
Are there any projects you are working on, and/or upcoming events that we should know about?
Always! Right now I am working on expanding The Boss Diary and taking it to the next level. The first thing I’ve started to do is create a series of ‘How To’ e-books that will be available for download. This will give my followers new information that is easily accessible. I believe in sharing information with your audience without expecting anything else in return. I answer every single one of my DM’s and e-mails. I want my followers to feel connected to me, rather than see me as ‘just’ a brand. Building a business is about building relationships!
I also just launched The Boss Diary Playlist on my YouTube Channel. I had a channel for my fashion blog already, but I wanted to also incorporate my girl boss brand into my channel as well. Every Sunday there’s a new video and I’m SO excited for you all to see this week’s video. The playlist is all about business tips, branding, and girl talk! Yes hunty, we will discuss errthang…
Do you have any short or long term goals for the rest of the year?
Oh do I? You bet I do. I’d love to see my YouTube Channel grow and reach 100 Subscribers by the end of the month (hint, please subscribe!) I love YouTube, and I think its so important to have some element of visuals for any brand. So that’s one goal of mine! Another goal for this year is to take more trips! I didn’t do much traveling last year, so this year I’m going for the turn up! My dad’s side of the family is from Ghana, so I make a point to go every year. I love being Ghanaian and absolutely love African culture – and of course the weather! Not a fan of winter at all! You also learn so much about yourself when you spend time in another culture, and, it’s just nice to get out of your city and take a break from your normal daily routine.
Now let’s get a little more personal! Tell me your favorite:
Summer activity: laying out on the beach with a margarita in hand while listening to any Coachella playlist!
Band or music artist: Ooo this is tough. Right now it’s all about Cardi B! She honestly gives me life….
Restaurant in your neighborhood: Mother’s
Clothing boutique: Oooo tough….I love everything fashion, but for now I think I’d go with Trend Up
Lipstick: ANYTHING by Fenty Beauty (did I mention I’m a huge Rihanna fan?) She gives me more life than anyone…like she’s just goals!
And let’s get a little more personal, shall we:
If you won $20 million dollars in the lottery, what would you do with that money? Build a bunch of schools across Africa, open my own fashion boutique, and travel the world.
How would you describe your best friend in 3 words? funny, a hot ass mess, and beautiful
What is the last good book that you’ve read? “What to do when it’s your turn -and it’s always your turn” by Seth Godin. Such a good read! Also I’ve read To Kill A Mockingbird like 20 times.
Number one travel destination in the world? BALI
Who is your male celebrity crush? Matthew McConaughey – he always looks like a snack!
3 things on your bucket list? Swim with the dolphins, live in Bali for a period of time, and hangout with Rihanna for a day….and like become her best friend! Ya gotta dream big in this life, right?
Wow – I had so much fun doing this! It’s super cool to be on the other side of these interviews. I hope you learned a bit more about me and enjoyed today’s feature. I’m so grateful for each and every one of you that’s here right now. If you don’t already, connect with me across social media. All my links are below. Thanks for reading loves, and see ya in the next one! xx, Nkay