Over time our businesses evolve, and we learn what works best for us and what doesn’t. This is actually a concept for us that is never really done. As we develop as creatives, so does the rest of the world – technology is constantly changing. Social media is rapidly changing, and whether we want to acknowledge it or not, most of us are in a saturated market.
So what? I hear from new bloggers all the time that they ‘gave up’ or ‘stopped trying’ because they feel like there’s too much competition in the blogging industry. If you watch my Insta stories then you already know, I think that is complete bullshit. Yes, there’s a ton of bloggers out there, but there is only one you. There is no other person in the world with your DNA, so get over the belief that you can’t make it as a successful blogger and creative.
Not bad for a morning pep talk, eh?
When I first started freelancing as a Brand Stylist, I had no idea what I was doing. I knew how to do the work, but I didn’t know how to find my audience. How exactly was I going to brand myself? How do I find my target group? What does my audience want to see? These are the questions I began to ask myself as my brand started to grow.
In this post I’m talking about how to use your Brand Style Guide to develop your visual brand, how to attract the right clients, and how to implement color psychology in your branding. Are we ready? Grab a cup of coffee, and let’s get to work!
What exactly is this thing though? >> A Brand Style Guide is a collection of the core items used to represent your brand across any and all touch points. It can be delivered in different formats, like a one-page document or a multi-page reference guide with specifications. Your guide can be very interactive, or not. As you can see from some of your own favorite brands, they have a consistent look and feel across the board. This is not only seen in their aesthetic appeal, but also through their message delivery and overall style.
Why do you need one?
A Brand Style Guide has many uses — the main one is to help you stay consistent across your brand. For instance, if you are having a photographer take brand photos of you, a style guide will come in handy for them to get the feel of your brand and your visual vibe at one glance. You can also use it to choose what to wear and how to style your shoot. Or, if you are trying to pick out stock photos for your visuals, you can use your guide as a reference point to make sure the images you’re choosing are on-brand.
It also serves as a guide as you continue to grow your brand, and to keep you from straying too far away from your core elements. And if you have a Virtual Assistant, you can pass this document off to them and they can effortlessly pull together graphics and content for your brand – saving you lots of time and energy!
Elements of a well styled brand:
In the next few days, I’ll have a Brand Style Guide template for you. In the meantime, check out these other free templates to help you with social media and Instagram.
With that said, let’s move on….
It’s very simple >> Whatever kind of work you currently create and put out there for people to see, is the kind of work you will continue to attract. If you’re a photographer and you tell people that you take photos for a living, but don’t show any of your work on your website, are you likely to get hired for a job? No, duh. Of course not. You can mention in your services that you do all kinds of amazing work, but people by nature tend to be more visual, especially when hiring a creative. They need to actually see your work. If you start to showcase your work on a digital platform (not just tell people what you do through word of mouth) then you will start to attract the right people. The work that you do should always solve a problem or a need.
How do you know what kind of content to create, if you don’t know whom you’re creating this content for? Build your own client profile using a very specific client avatar. These are the questions I ask myself when I’m trying to attract the right client.
4. Marital Status:
8. Blogs, websites, books they read:
9. What do they do with their free time:
10. What influencers/ inspirational people he/she follows:
11. What is he/she wearing now:
12. What does a typical day look like for them:
13. What problem they are experiencing you could help with:
14. How does this problem make them feel:
15. Why do they need the solution badly?
16. What will happen if they will not find the solution?
17. What would be the ideal solution to this problem?
18. What are the core reasons someone would be seeking out your products or services?
19. What is your perfect client’s hopes, dreams, passions and interests?
20. Why do you want to work with this person?
The ideal (or perfect) client is essentially your target market. If you don’t know who they are, what they do, and what problem or need they have to solve, then you are doing something wrong.
On Instagram, I show up every day. I am talking directly to my ideal audience. Most of my followers follow me because they either like my style, or have a need to build their blog or brand. I get very specific with my content, and talk to my ideal client on a daily basis.
Now, keep in mind, that this does not mean you will not serve other people. It simply means you will clearly define what kind of clients you want to work with.
So what exactly is color psychology? When it comes to your visuals, color plays a huge part in your branding. The wrong colors can actually turn a potential client away.
Color has the power to make us feel. We can feel happy, sad, uplifted, inspired, calm, empowered, and so on, and colors can evoke all of those emotions subconsciously within us. Finding the right palette can be a very personal and emotional choice, but following color psychology will help bring your brand to life and attract the right audience. How do you want your audience to feel? How do you want them to see your brand?
In all realness, there is no right or wrong color. It all depends on your brand and the feeling you are trying to get across. In this blog post, you will learn more about how the psychology of colors and how it plays a major role in your branding. When choosing colors, you do want to be practical though. Make sure that your text is easy to read and also easy to see. You have to balance your palette with darker tones and neutrals.
Take a look at this color chart to help you choose the right brand colors:
I hope you have a better understanding of what it means to attract the right client. Always remember,
A brand that is hard to define, will be hard to sell….
Keep that in mind when your re branding your blog + biz. Next week I’ll dive into what your visual branding needs to communicate and say about your brand.
Thanks so much for reading love, and I’ll see ya in the next one…